Know ABOUT SEO

What is Search Engine Optimisation (SEO)

Now that you have had a website built for your Adelaide business and it is now live, what happens now? How are search engines and therefore your customers going to find you? Your web developer may have just told you that you just have to monitor the number of visits or even the customer leads that it generates. Days pass by and you still can count the number of visitors and hits with your fingers. Even weeks have passed; website visitors are still not enough for you to create a stir in the Internet. Worst of all, no one is contacting you! Such cases like this are the epitome of a mismanaged SEO, or even no SEO performed at all.

Search Engine Optimisation, better known as SEO, is a necessary tool that should be incorporated into any website design. It increases the likelihood that you will generate the visitor traffic to your website that you desire. More traffic means more visitors, and it also means more potential customers. More importantly quality SEO can bring the right visitors who are actually looking for your product or service.

SOME KEY POINTS

Following are some of the key points to consider with regard to SEO:

Begin with the end in mind

What is your purpose or aim?

It is important that proper SEO is conducted during your website design and build. It is not just a simple matter of putting a lot of keywords and links onto your website, or bombarding your sight with various SEO tools. For a site to work properly and therefore rank highly everything needs to be congruent and follow the main purpose of the site throughout. Ask, what is the main purpose that I am trying to achieve and how will these SEO tools assist customers finding my website and the products/services that they want. Again you should have clarity as to the approach you are going to take and the reasons why.

Your main aim should be to create a seamless and user friendly experience your visitors to your site.

Write Content that will engage your customers

The content on your website needs to be accurate, well curated, and of the highest quality. It should also include images relevant to the written content or the answer/solution you are providing. Visitors to your site tend to engage more where there are images on the page rather than just the written word.

Google and other search engines are designed to provide the best answers to online searches, therefore you should be attempting to provide the highest quality answers on your website.

Use Keywords that will reach more customers

I am sure you have heard it mentioned that you need to have keywords on your website. But what are keywords?

Keywords are the words or phrases that people are typing into their Google search in an attempt to find the answer to their problem or question. Typically nowadays it is more likely to be the questions that people ask Siri to find your product or service? These are then the keywords that you want associated with your website or page. Remember it is not just a matter of stuffing your site with keywords, sites that do this may be penalised by search engines as you are not providing solutions or answers. It comes down to the quality of the information that you are providing.

With regard to keywords it is important to identify whether the keyword is a research keyword or a buying keyword. Use keywords relevant to your website or page. If you are providing information then you should aim to target research type keywords whereas on your sales pages it makes sense to have buying keywords.

At Smarter Web Solutions we conduct a full keyword analysis as part of our website design process. 

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Metadata can improve your Search Engine Rankings

Metadata is the short descriptor that search engines display underneath the URL of a website that it has found as an answer for your search. This descriptor is normally limited to approximately 160 characters, a little more than a tweet. You are able to compose the descriptor that will be displayed or the search engine will just display some information off the page that is listed. In some cases it is just the first 160 characters on the page.

The main reason to write your own meta-description is that it is your opportunity once your website has been ranked by the search engine to build enough interest in your potential customer to have them want to read more or believe that you have the answer they are after.

Make sure your meta data is relevant to the pages it is intended to introduce as well as the page title. Duplicate meta descriptions are a big no-no and must be avoided.

Create a Digital Marketing Strategy

It is not enough just to have a strategy for the website overall. You actually need a strategy for each page on that website. In building your website you should have identified what your core pages are going to be and additionally what the purpose of each of those pages are. As mentioned earlier some pages may be set up just to provide information as is generally the case with professionals’ websites (e.g. accountants, lawyers, therapists) these professions need to build trust with the client and this can be achieved by detailing the relevant partners experience, qualifications, and the like. A small business owner will tend to have more sales pages, relative to the size of their site.

This is not a situation where one size fits all, your website layout, design and SEO needs careful consideration. You must ensure that the website designer is able to deliver not just a good looking website but is also capable of setting up the initial SEO of the website. If you fit this aspect a difficult to comprehend enlist the services of a website designer who also has an ongoing management and SEO program available.

Adelaide's Award Winning Digital Marketing Agency

Family based web design company based in the Adelaide Hills. Daryl and Jack Smart founded the business to help small to medium sized business with website design solutions that could help to grow their businesses.