Website Designs

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Website Designs For Small Businesses That Work

Getting started in business can be particularly challenging, particularly in Adelaide. A business owner needs to consider items such as leasing a property, selecting and purchasing stock and also employing staff. In today’s marketplace businesses also need to consider how they are going to promote themselves online. To make your website design work effectively, these are some of the factors that need to be considered:

What is the purpose of my website?
Who is your target market?
What are your customers looking for, what do they need?
Why should they purchase from you?
Why should they purchase from you?
How do I build trust online?
How do I get my website noticed and found online?
Know your competitors
What problem am I solving or what is the solution I am providing?

What do you want your website to achieve?

What is the purpose of my website?

Before a business engages a web developer to build a website for them, they need to have a clear idea of what they want the website to do or be. Do you want your customers to purchase products from your online store? Do you want then to call you to arrange a quotation? These are two distinctly different requirements and your website design needs to be optimised to achieve the intended purpose. The website must have a clear purpose and this must be apparent to your customer as soon as they land on your website. It is important that your customers are easily able to navigate to their area of interest and select what they want.

Have you every looked up a local restaurant website and want to check the menu or opening hours before you make a booking and haven’t been able to easily find either? Did you bother going further to try and find it? Or even worse you find the menu, like the look of it but phone number for you to call is nowhere to be found! Obviously in these cases the website has not met the first of our criteria. The purpose of a restaurant website should be to either have people call to make a booking or make a booking online. If this is first and foremost in the web developers mind as they build your website then it is more likely that the site will resonate and work with your customers. At Smarter Web Solutions we will talk this through with you in our initial free consultation for Adelaide Businesses to ensure that you have clarity of what you want your website to be and the result you want to achieve. Once this has been clearly identified we can then assist you in designing your website.

Each business is different and therefore your approach to your business premises will be different from your competitors, this could be significantly or slightly different depending on your marketplace and customer base. Your website is no different. Whilst there are common themes and layouts that look similar it is how the website is put together and functions to meet your client needs that is really important. In today’s online marketplace you have approximately 5 seconds to engage your visitors and have them read further, therefore you need to place the solution to their problem in front of them. If people don’t find what they want on the first page of Google search they are likely to rephrase the question to seek their answer rather than going to the second or third page of the search results. By having a clear purpose to your website means that it is more likely to answer visitor queries as soon as they land on your webpage.

Who is your target market?

A website allows you to market to the world, but realistically very few businesses are able to market effectively to the world. It is important that you determine exactly what your market is and who you are marketing to. Is your business servicing a local area i.e a plumber or electrician etc. Typically these sorts of trades will service customers within a 50km radius of their main base to reduce travel times etc and therefore be more efficient at servicing their clients. This information should be clearly displayed on your website as search engines such as Google or Bing try to provide effective local solutions to search inquiries. If you are looking for a plumber in your local area you do not want the top search responses to be a plumber in a city 500km away.

Ensure that you that you are promoting your business to your target market. A non-descript or haphazard approach to marketing your business online will not be effective. In order to play in the right playing field, determine what you are, what your business does and what problems you solve. Know what you can offer and what you cannot. By doing this, you can streamline the range of markets that you will contact and focus on.

What do you want your website to achieve?

What Are Your Customers Looking For, What Do They Want?

Do you know who your customer is? Do you have a clearly identified customer avatar? Do you understand what a customer avatar is? If you need assistance with these questions then Our Adelaide Team at Smarter Web Solutions can help. Once you have defined who your customer is, you can then look to answer the question. What are they looking for? What do they need?

When answering this question you need to consider the demographic of your customers, are they likely to be searching on mobile devices? Currently more than 60% of all search inquiries are made on mobile devices. Is your website mobile friendly and responsive? Has you site been updated to the latest themes or is it beginning to look a little tired?How does your solution fit their needs? As a business owner you need to remember that you may no longer have the opportunity to discuss this face to face with your prospective client as they are now conducting their research and making pre-purchase decisions online before they even speak to you.

Your website needs to engage with your customers and there is also the element of building trust with your customers, particularly if your business is an e-commerce business. Whilst you may have the best product and the best prices, customers will not make the decision to buy from your business unless they trust that their details are safe and you will deliver the product advertised. It is also important that you stay up to date with changing tastes of customers, particularly if your business is retail based. What was the in fashion or taste previously will change so not only does your product line need to change in line with these changes in taste, you also need to ensure that your website is also updated to reflect the current products that you have for sale. this is one area where you may be able to gain an advantage over your competition.

Why should they purchase from you?

What is your USP or unique selling proposition? Even if you are able to rank your site well within the relative search engines, this still may not convert to increased sales unless your offering stands out from the crowd.

You need to be clear in your mind why they should buy from you, but you also need to consider it from the customers needs as to how your product or service more accurately meets their needs. What makes you different? These reasons need to be upfront on your website so that you immediately establish a difference from the crowd and it needs to resonate with your customers.

Adelaide's Award Winning Digital Marketing Agency

Family based web design company based in the Adelaide Hills. Daryl and Jack Smart founded the business to help small to medium sized business with website design solutions that could help to grow their businesses.